This commercial was played during the recent Super Bowl, it is the commercial featuring Betty White playing football. This ad is also for the Snickers company showing a bunch of guys playing a pick up game of football, but Betty White is the symbol that if you play the game hungry then you will not be yourself. You are more than likely to play like an older person in the senior citizen age range, as the metaphor for this commercial is showing.







I do like to enjoy a snickers bar every once and a while, but I do not think that I can be able to fully identify with this particular commercial. I do agree though that when a person that is hungry usually will not act like themselves, as shown in the TV ad that playing a football game hungry you will play like Betty White.

The subject and focus of this advertisement is obviously the Snickers bar, with the purpose for this certain ad was to get guys to buy a snickers bar. Being that this commercial was shown during the Super Bowl the main target audience was for guys. The advertising staff for Snickers were more than likely going off the basis that during the Super Bowl there will be mostly men watching and there for like this commercial and the majority of all the other commercials were all geared towards men. The whole meat and potatoes of this commercial is showing that if you eat a snickers bar you when you are hungry you will become your old self again, this meaning that when people are hungry they are not their usual self. Some people when they are hungry become either tired, weak, grumpy or grouchy, now that if these people would eat a snickers bar then they would become the fulfilled and satisfying customer to the Snickers bar company.

In this particular commercial one of the players name Mike is playing football, but apparently to his friends he is playing like Betty White. Even in the huddle they are making some jokes on Mike's playing ability. Then when Mike's girlfriend pull out a snickers bar from her purse and Mike takes a bite out of it, he instantly becomes his old self again and will not be playing like Betty White any more.

So the criteria that is being shown in the commercial is that by eating a snickers bar you will become instantly rejuvenated and happily satisfied. So when the viewer watches the commercial their emotional response will be that they see these people in the commercial eat a snickers and become instantly better and back to normal, it was because of the snickers candy bar. I do find common ground with this commercial because for me personally I do like to play a pick up game of football and I also like to watch football and have the competition with the friendship of my friends, it was not until the end of the commercial that it actually becomes clear what it is about, and that is for the marketing of snickers. Although their are somethings that I might not actually find with some common ground with, and that is the fact that when I am about to do a physical activity I do not go on an empty stomach and I will eat something before hand.

The icons of this commercial I would say is the way the advertisement department of the Snickers company used Betty White. She is already a Hollywood icon just by all her work that she has done in the past that has made her the icon she is today. The use of a famous celebrity in the commercial is intended for the sales of the product, So when a customer is in the store and is at the checkout line and sees all the different types of candy sitting there, they will see the Snickers bar and remember the funny commercial that they saw previously and pick that one instead of a Kit-Kat bar or Butterfingers.

The symbols of the commercial include the the football game, and how not only can snickers cure your hungriness but also bring people together to have a good time with one an other's company. Also they are trying to get people to buy their product as the main result of the commercial but the hidden values of the candy bar is more of a minor almost hidden fact of the symbolism.

The icons and the symbols used also could go hand and hand with the constraints of the commercial as well. The ad is trying to get the common ground. Since the commercial was aired during the Super Bowl, and like all the other commercials aired during the game was to appeal to the men. Just like all the beer commercials, for example all had a male mentality. This is the same with the Doritos commercial as well as the one that is under review on this blog. Like what was said previously the constraints are using the football game to appeal and grab the attention of the viewer as well as putting a famous figure in the commercial like many other advertisements use in order to maximize the products selling capacity.

So in a way many people can relate to this advertisement even the women, because the Super Bowl was not only watched by men but women to the advertisement could relate to women by the use of Betty White and actually having women there as spectators to fill the void of not only having this ad appeal to men and men only.